In the summer of 2021, I completed my high school exams and went full-time into my first real startup adventure.

While I was in high school I had secured an investment of more than a quarter of a million DKK and was ready to take on the world.

I used the first couple of months to run tests on different MVPs. When I thought I had the formula for the perfect goal-setting journal I ordered a thousand copies from a supplier in Germany.

The next two years were tough and I had a hard time getting traction.

The product was well made, but I couldn't find our product-market-fit. I tried everything; B2B going door to door, B2C with influencers and SoMe campaigns, and B2B2C trying to get it in stores, but nothing worked.

After 2.5 years, with no real progress, I chose to close the company.

I was not able to create the necessary traction, regardless of the strategies I've tried, and for more than two years, I have covered the company's deficit with my salary from part-time jobs and night work.

Besides being the most meaningful and educational experience I'd ever had, it has also been the toughest thing I've ever done. During these almost three years I have had months without vision on my right eye and nights in the hospital because I couldn't feel my fingers on my left hand.

But I don't regret anything.

Journeyli reached a point where this was a hard but correct decision. It was made in agreement with both investors and advisors.

These couple of years have taught me a tremendous amount about entrepreneurship and myself.

I would like to thank everyone who has supported the project, believed in me, and purchased a journal - thank you.

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Jamie Larson