week 17: ads is finally working

pretty damn excited about CAC

Author

Martin Bjørn
April 27, 2025

Dear board, first of all - thanks for making the time.

Can you believe it? How many times have I mentioned my high hopes for ads, and afterwards told you how it wasn’t working according to plan, huh?

More than once.

But guess what, now it works.

I'm currently running some Meta ads for Jared.

In five days, our CAC went from $5.6 to $1.3 per user just by rapid testing of different:

  • value propositions

  • call to actions

  • key features

  • graphics

I believe that everything is about rapid experimentation.

Success rate is bullshit, but number of experiments is key.

More shitty ideas equals more great ideas.

$1.3 is promising (and as of writing this, I have an ad that has given us users at $0.59)

Maybe you can tell it already, but I’m pretty excited about this.

I’ve been trying to solve our acquisition problem for so long, finding a paid channel that could work within the range of $1-$3 per user, and now it works.

And it has done so all weekend.

I keep optimizing.

The domino

Regarding that big domino of a product update I teased about last time, we are getting closer.

I was just on a call with Frederik before writing this, telling me that he had figured it out, and now there’s only the easy part left.

It’s gonna be big.

Our numbers this week

Another week with record numbers!

Total active users

163

🔼 03.82%

Net new subscribers

7

🔼 04.46%

Revenue

$0

🔼 00.00%

And open rate above 50% again.

Emails delivered 🎉

1.125

🔼 02.18%

Unique opens

567

🔼 03.09%

Unique open rate

50.50%

🔼 00.45%

Unique clicks

40

🔼 53.85%

Do you want to build in public as well, driving attention and conversions with a personal newsletter? Sign up for beehiiv today (it’s free). This is sent with beehiiv as well.

Looking Ahead

Hopefully, we’ll continue with a CAC below $2.5, meaning that we can start acquiring users at a rapid pace.

And then we're gonna launch the new product update very soon - make sure to stay tuned.

Our Vision

❝

To build the future of business news.

I’ll share the ups and downs, our numbers, and our plans with you every week this year.

As mentioned, I’m always open to feedback, suggestions or just connecting.

PS. Go sign up for Jared at getjared.ai - and if you know anyone who could benefit from this service, please forward this email to them.

Thanks for being part of this journey,

Martin Bjørn
Co-Founder & CEO, Jared